LEARN & IMPLEMENT ON YOUR BUSINESS GOOGLE ADS FROM EXPERT IN 8 to 12 HOURS.
- In this 8 to 12 Hours comprehensive and hands-on Google Ads course, candidates will learn step by step how to develop a Google search and display advertising strategy and create campaigns that will effectively generate leads, sales, and web traffic.
- Candidates will learn how to set up Google Ads search advertising campaigns from scratch, including setting appropriate daily budgets and keyword bids, conducting keyword research, and writing ad copy.
Display Pay Per Click (PPC) Advertising Track:
- In the Display Pay Per Click (PPC) Advertising track, candidates will demonstrate the ability to effectively deliver display ads, which include banner, text, and smart ads on the Google Display Network. Candidates will learn how to reach new and existing customers using audience targeting, increase efficiency with automated bidding strategies, and improve campaign performance with Google Ads’ Performance Planner.
Measurement and Optimization:
- Candidates will also demonstrate the ability to measure and optimize ad campaign performance to improve return on advertising spend (ROAS) using Google’s measurement solutions such as conversion tracking.
What You Learn Watch Trainer Video:
Trainers Video in English
Trainers Video in Urdu
Who Should Take This Course
This course is suitable for Marketing Managers, Marketing Executives, Performance Marketers, Media Specialists, Business Owners, and Individuals who manage or execute the technical aspects of Google Ads.
Prerequisite
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Course Highlights
- How to set up a Google Ads Search advertising campaign from scratch
- How to manage Google Search Ads campaigns in-house or outsource to an external vendor
- Techniques to Measure, Analyse, and Optimize your Search campaigns based on insights from industry experts
- That industry best practices may not always be the right way to go
- SEM strategies that will increase web traffic, lead generation, and sales
- How to set up a Google Ads Display advertising campaign from scratch
- How to manage Google Display Ads campaigns in-house or outsource to an external vendor
- Techniques to Measure, Analyse, and Optimize your Display campaigns based on insights from industry experts
- That industry best practices may not always be the right way to go
- GDN strategies that will increase brand awareness, web traffic, lead generation, and sales
- And much more
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